SPOTIFY

Audiobooks

At Spotify I lead the Audiobooks work. The genre campaigns we’ve done, for Romance and Mystery/Thriller, have allowed me to flex my inner art-school weirdo. Finally.

My Spotify

How do you hero product features and innovations in a way that feels human? Hero the humans who love your product (including that guy from Trainspotting.)

EXPEDIA

Expedia only wanted an internal facing brand video about product. We made a film to speak to the child in all of us. The one made to explore.

WEALTHSIMPLE

Wealthsimple is a financial tech start-up. While there, I had the opportunity to produce several campaigns and direct a few times.

Invest in change.

We joined WNBA all-star Skylar Diggins-Smith in her fight for fair pay. I directed.

Tomorrow begins today.

Jonathan Alric directed our campaign about the big, small, beautiful, hard, life-changing moments that define our lives and affect our financial circumstances.

Investing Master Class

We set out to make the if, how, when, and why of investing as entertaining and painless as possible. I directed.

NBC WINTER OLYMPICS

The Olympics reminds us that our shared values unite us more than anything which divides us. These values are embodied by Team USA. They are The Best of U.S.

PREGO

Prego knows food is only ever half of a great meal. The rest is all about people - friends and family getting together to let all the laughter, love, and messiness of life hang out.

K-Y

K-Y is about better intimacy for loving couples. All couples.So we rebranded them from K-Y to GA-Y for NYC Pride.

HONEY NUT CHEERIOS

Honey Nut Cheerios is made with real honey but most people don't think that. So we turned a billboard into a beehive to make honey for real boxes of Honey Nut Cheerios.

Awards: 2016 One Show - Bronze Pencil

TECATE

We accompanied the film with social media posts that are nothing short of...wait for it...bold.

TIDE

Green Bay Packer Eddie Lacy put Tide to the test, and put the idea that gamers aren't real athletes to rest.

Tide Pods

College kids pay for beer, pizza, beer, more beer, and books. In that order. We knew getting Tide on the list would take social media magic. Enter Zach King.

CHEERIOS

Cheerios is a wholesome cereal, plain and simple. This spot shows people the good in that.

For the Cheerios Love Breakfast campaign, we created simple print and outdoor celebrating family.

MANIFEST HUDSON

We created a music festival for friends who would rather hang together than with 100,000 random people.